The Cute Pretty from China Chongqing

New performance riding boot from Tretorn
November 10, 2008 (USA)

Swedish boot and sport shoe manufacturer Tretorn, a subsidiary of PUMA AG, designed a high performance riding boot that combines the superior technology riders need with the allure of a fashion boot, bringing many in the sport to wear them outside the ring! Tretorn’s boot captured the attention of equestrians and spectators alike, selling out within the first six weeks of release in Europe. Now the same boot is distributed in North America exclusively by EquiFit, inc.

Tretorn and top Swedish show jumper Malin Baryard created the boot to break equestrian boundaries and move away from the standard leather boot. The result is a high-performance product with attributes like enhanced breathablity, functionality and support. In addition to their comfort and usefulness, many think their streamlined design and striking look make them hard to resist.

Until Tretorn’s high performance boot hit the market, breakthroughs in footwear materials and modern designs for riders had been limited. This has brought top equestrians like Grand Prix Rider and World Cup Finalist, Molly Ashe-Cawley, to announce after wearing them, "I don’t want to take them off because they are so comfortable!"

This same combination of form and function attracted the attention of EquiFit founder and president, Alexandra Cherubini, at the Spring ’08 World Cup event in Sweden. ”From the boots’ clean lines to their range of uses, the Tretorn design team thought of everything,” said Cherubini. ”When I first saw them, I immediately knew I had to have them.” EquiFit is banking on the fact that others will agree.

Known for its distinctive line of equestrian products that adapt innovative technology and materials with functional ideas for the horse and rider, the company is a perfect fit for the Tretorn boot. It brings riders the comfort of a sneaker, easy care and the durability of the world’s best athletic shoes. ”Not only are they ideal for everyday use, they look terrific too,” says Cherubini.

Features include an “easy on and off” rear zipper; adjustable side laces for a slim calf line; soft calfskin lining; cushioned comfort soles; heel and ankle supports; non slip rubber soles; a reinforced foot and a water resistant upper.

Tretorn